Another from 1999, this time from Ned Ludd’s column in NTexplorer. Bill Gates’s book Business @ the speed of thought had just come out. (No, I don’t remember anything about it either.)
SINCE THE SUCCESS of my first book, the Superhighway Less Travelled, rumours of a sequel have been rife. I’m happy to say that ‘Ludd 2.0’ is finally available. It’s called Thinking at the speed of business, and your local bookstore may still have some signed copies. (They certainly had a few left when I went.)
It’s a 300-page book, so I can’t do justice to the full complexity of the ideas I presented in it here – not unless I had a double page at least. (No chance – Ed.) Here, by way of a taster, are some of the key concepts from the book they’re already calling a paradigm-busting block-shifter.
Digital nervous system. Not everyone realises this, but the information which is held on computers is actually encoded in the form of digits – that’s numbers to you and me. One and zero are the numbers most commonly used, but that’s just down to programming tradition. Many people are unhappy about computers having all that information, and so they try and beat the system – they spell their names different ways, they leave the ‘optional information’ boxes blank, sometimes they don’t even register their software! What I say is, computers already have so much information about you, what does it hurt to give them a bit more? Besides, the computers don’t care about your information – to them it’s just ones and zeroes, remember? There really is no need to get nervous about the digital system.
Working Web-style. Go into any large company, ask twenty different knowledge workers what they’ve found on the Web recently, and you’ll probably get thrown out by Security. Not only that, but you’ll have wasted the best part of a morning. And they’d all lie to you anyway, so what would be the point? Give people Web access, and you’ll find that from then on they’re working in a different way – a more secretive way, very often. Take their Web access away, on the other hand, and they’ll leave. The Web, in today’s business world, is a chaotic strange attractor; in other words, it’s a quantum leap which will transform the working environment for generations yet unborn, probably. I expect it’ll work out all right.
Information on your fingers. From the teletype to the keyboard; from the keyboard to the mouse; from the mouse to those funny-shaped mice with the little wheely thing in the middle – a whole series of quantum-busting paradigm-leaps, and every one of them has depended on the human finger. Several fingers, in fact. Developments in VR technology which are already being written about will take this process a revolutionary step further, with the advent of a tactile user interface or TUI. Imagine being able to reach out and use your hand to smooth the curve of a graph, align a heading, massage the data. No, I can’t imagine it either, but it’s certainly worth thinking about.
The speed of business. Go into any large company – you shouldn’t have so many problems with Security this time round – and see how quickly things are getting done. That’s right: not very quickly at all. Most office workers spend significant amounts of time doing what time and motion experts classify as ‘chatting’. Approaches to chatting differ, but the overall chat quotient (OCQ) is thought to be remarkably constant as between the three main sociological categories of office worker: the Infuriatingly Calm Slacker (ICS), the Crisis-Driven Maniac (CDM), and the Manager (BOF). The moral is clear. The true speed of business is a leisurely speed, and there’s really no call to speed it up – I mean, who wants to work around the clock anyway? Let the computers sort it out – we’ve got homes to go to.
Thought-provoking stuff, I think you’ll agree. In all modesty, I think this book could get me recognised as the most influential business author since Tom Peters, or possibly Napoleon. Already I’m hotly tipped for this year’s award for the business writer who makes the most use of scientific terms without knowing what they mean. That’s what I call a paradigm shift!