Now that Nick has read the last rites for Web 2.0, perhaps it’s safe to return to a question that’s never quite been resolved.
To wit: what is Web 2.0? (We’ve established that it’s not a snail.) Over at What I wrote, I’ve just put up a March 2003 article called “In Godzilla’s footprint“. In it, I asked similar questions about e-business, taking issue with the standard rhetoric of ‘efficiency’ and ‘empowerment’. I suggested that e-business wasn’t – or rather isn’t – a phenomenon in its own right, but the product of three much larger trends: standardisation, automation and externalisation of costs. (Read the whole thing.)
Assuming for the moment that I called this one correctly – and I find my arguments pretty persuasive – what of Web 2.0? More of the same, only featuring the automation of income generation (AdSense) and the externalisation of payroll costs (‘citizen journalism’)? Or is there more going on – and if so, what?
It would be remiss of me not to give any pointers to my own thinking on Web 2.0. So I’m republishing another column at What I wrote, this time from February of this year. Most of you will probably have seen it the first time round, when it appeared in iSeries NEWS UK, but I think it’s worth giving it another airing. Have a gander.